For wineries and sparkling houses
The Joy Ritual
You make wine for joy. I help your guests feel it.
A guided tasting experience for your tasting room. Your team pours and talks about the wine, as only they can. I add a layer underneath, guiding guests a little deeper into the glass, their own senses and each other.
Plan a pilot evening
What sets it apart
A tasting, not a yoga class
Yes, yoga is in the name. Yoga means to yoke, to connect. Nobody changes clothes, nobody unrolls a mat, and nobody is led through a flow. Guests stay seated at your table, your team talks about the wine, and I guide them a little deeper.
Your team
Michele
Pours every wine
Opens with Arrive, so guests are truly present
Gives the tasting notes and talks about the wine
Guides guests a little deeper: where it lands, how it feels
Tells the winemaking and house story
Leads the Small Joys moment and the toast
Sells bottles and club memberships
Closes with the take home morning ritual card
The evening · 90 minutes · 12 to 24 guests
Six moments, one glass at a time
Four of your wines, moving through the Wine and Body Method: Arrive, Sip, Restore.
1
Arrive
Arrive
One minute of settling breath before the first pour, so guests are truly here.
2
Sip
The Pour
Your team pours and shares the story. Guests listen to the pour and watch the bead rise.
3
Sip
Whole Body Tasting
Your team gives the tasting notes. Then I guide guests deeper: where does it land, and what does it lift?
4
Sip
Pairing by Feeling
Your team presents the wine and bites. Guests choose by how they want to feel.
5
Sip
Small Joys and the Toast
Each guest names one small joy from their week, then a toast with eyes on the people beside them.
6
Restore
Take It Home
A card with a QR code to a short morning ritual in your branding, so the good time follows them home.
Joy you can see in the room
Real evenings, real people
A partnership that grows with the seasons
Start with one evening. Return every season.
Begin here
Pilot Evening
One Joy Ritual tasting in your tasting room, with no cost to you up front. My fee comes from ticket revenue.
Every season
A Joy Ritual Each Season
The same ritual with the wine of the moment, so guests come back. Winter, spring, summer and harvest.
For members
Wine Club Companion
A pairing by feeling card and a short audio ritual with each release, plus a members only evening.
For your team
Joy Host Training
A half day so moments of the ritual live in everyday tastings, plus a reset practice for staff.
Wineries with lodging can add Overnight Joy: an evening tasting, then a gentle twenty minute morning ritual before brunch.
What your winery gains
More joy in the room, with nothing extra on your team
Content for your channels
Every evening creates reels and photos for you, shared with my audience of wine lovers too.
New guests in your tasting room
Joy Ritual evenings are featured in my app and promoted to my 19K Instagram followers.
Bottles and club sign ups
You keep every bottle sold and every club membership from the night.
Nothing extra on your team
You bring the room, the wine and the bites. I bring the guided experience, the cards and the promotion.
No health claims, ever. Everything is framed as hospitality, presence and savoring, and you approve every piece before a guest sees it.
Your host
Michele Cary, The Yoga Scholar
For years I lived in two worlds. In one I helped people reconnect with their bodies through movement and therapy. In the other I fell in love with wine, and sparkling is what I pour at home. The Joy Ritual is where they meet. My Morning After Protocol content has been viewed more than 1 million times.
Plan your first evening
Let's pour the first one together
Tell me about your wines, your guests and your season, and I'll shape a Joy Ritual evening around them.